Marketing is regarded as the most important tool for any business. No matter what kind of trade you are dealing with, if you are looking to earn some more bucks, you need to get global. One of the most inexpensive ways to do that is through internet marketing. ITBizFocus is an IT news magazine. The positive aspect of this magazine is its online features, which help in informing readers about the latest technology news and activities of the Indian SMEs so that they get a wider recognition from all over the world. Online marketing also helps them earn more profit and traffic for their website.
There are many ways to get success through the online media. This calls for a niche SEO techniques and the very first method in this regard is use of the right keywords in the news content which the readers look for in the search engines. For example, if you are covering the news about a volcanic eruption in Japan, your keywords would be ‘volcanic eruption’, ‘Japan’ and so on. Your SEO experts can help you out to get the latest technology news or any other interesting news in your website to get a good ranking in Google, Yahoo!, Bing and other web crawlers.
Other than using the right keywords in SEO, you can also use the SMO technique to get more recognition. At one level, the online news media is making the readers aware about the Indian SMEs, at the same time they also get an idea about the regular events and updates about the other sections in the latest technology news magazine. Submitting the links of your website in various forums that discusses the latest developments in tech world, political, social and other field can also increase the traffic of your website. There are people who would like to keep themselves updated about latest happenings around the globe. If your magazine or online newspaper has the ability to inculcate interest, then you are definitely running ahead through your online marketing strategies.
Apart from getting recognition, you can use your online magazine or the newspaper to earn some money and the first way to do so is by getting adverts. When dealing with an IT news magazine, try to get related ad-links of mobile phones, latest gadgets, and software and so on. If any reader clicks on to these adverts while reading your magazine, you earn some cash. This is the concept of pay per click advertising that coverts a click into sale. You can also include a separate page in you magazine that is solely made for transaction and you can give out special offers and increase people’s activity and traffic to your site.
Install an RSS feed in your website and allow readers to have subscription. This will allow your readers to get immediate update whenever you put up some latest news or offers.
ITBizFocus is one of the online magazines focusing mostly on the growth and development of Indian SMEs in IT industry and gives a lot of importance to online marketing.