Mobile Apps Are Set to Conquer 2015 As Per the Statistics

Posted on by GadgetTalk Team

Today smartphones are available with 3G and 4G networks at an affordable price. This increased the number of smartphone users and is estimated that 1 billion smartphones are expected to be sold by 2015. This is almost double than the sales of personal computers. With this surge in mobile app users and app usage, it’s being said that the total number of app downloads reach 268 billion which would generate the revenue of $77 billion.
As of now, the app users spend over 30 hours per month on more than 24 apps (on an average).
Below is the detailed statistics of mobiles, applications and users:
68% of application downloaders are literally using their apps.
57% of app users have reported that they use paid applications on daily basis.
51% of users are staunched with app usage once in a week.
31% of app users use over 6 app for a week.
24% of downloaders are being engaged with their apps for more than 30 minutes in a day.
Nearly half of the globe’s population will be having a smartphone by 2017.
As estimated, users of mobile internet may reach up to 3.8 billion within 2020.
Application usage according to the age group:
The way people using their smartphones reveal the custom mobile behaviour of today’s youth. 81% of youth who are under 25 go to bed along with their phone. 74% get to their smartphones immediately after waking up. Youth is a major gauge of application usage.
18-24 year olds: People within this age group spend 37 hours and 6 minutes (average) using 28 apps per month.
25-34 year olds: These people averagely spend about 35 hours and 40 minutes using 29.5 apps per month.
Usage stats on paid application users:
These days, app users are not only running behind free applications, as they are completely aware of the benefits of paid apps. So, the count of paid app users is surging up day by day.
46% of smartphone users are using paid apps
52% of the users reported that they haven’t paid more than $5 for apps
17% of app users said that they have paid more than $20 for apps
People aged 30 or more, college graduates, people earning $50,000 or more and those who are living in urban places are more likely to pay for apps.
Expected growth of app revenue:
The most effective way to generate app revenue is in-app purchases or in-app ads. This is growing by 60% every year and is also expected to exceed the revenue gained from PC’s through online ads, by 2017.
Presently, apps generate the revenue of $11.4 billion and it is estimated to reach up to $24.5 billion by 2016.
By 2015, 1 paid app user will be there for every 3 customers.
In-app purchases will generate the total app revenue of about 48%, by 2017.
Smartphones and app usages are surging up steadily in terms of revenue and sales. A forecast supposes that in coming years, people will be more likely to pay for smartphones and apps as well. So, the figures certainly reach the estimation or it may even cross the expectations made on the basis of surveys regarding the increasing demand for mobile application development technology day by day.
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