One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What’s more, you will be rewarded by the search engines. I recommended that you add new and original content to your site as often as possible, ideally once a day.
Regularly adding fresh and original content:
– Keeps your site visitors coming back
– Continually adds value to your website
– Makes people more comfortable buying from your site
– Establishes yourself as an authority in your industry
– Greatly helps your site rank higher in search engines
All of the above factors translate into revenue.
We all know how hard adding original and fresh content is, especially if you’re the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what’s a website owner or business owner supposed to do? RSS may be the answer.
What Is RSS?
Here’s the Wikipedia definition of RSS:
RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication. RSS delivers its information as an XML file called an “RSS feed”, “webfeed”, “RSS stream”, or “RSS channel”. These RSS feeds provide a way for users to passively receive newly released content (such as text, web pages, sound files, or other media); this might be the full content itself or just a link to it, possibly with a summary or other metadata (data describing the content).
RSS feeds are operated by many news web sites, weblogs, schools, and podcasters.
“RSS” can stand for any of the following phrases:
Really Simple Syndication (RSS 2.0)
Rich Site Summary (RSS 0.91, RSS 1.0)
RDF Site Summary (RSS 0.9 and 1.0)
Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title ‘Latest Tech News’. This is actually two RSS feeds from other websites.
Our company homepage was very static. It didn’t change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don’t have much of a reason.
Interestingly, that’s the way search engine spiders were programmed to “think” as well. Spiders are programs written for search engines to regularly surf the Web and record what’s there. That recording goes into the search engine’s databases ready to be accessed by the next searcher. This process is called indexing.
For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it eve